Resources & Tools
TOP SEO Tools
We love these tools and use them everyday. Do you have tools that you love that you
want to add to this list? Just email firstname.lastname@example.org!
Keyword Research Tools
SEMRush is an awesome website research tool. You canvcheck search engine or PPC stats on any website, see your rankings, or your competitors rankings. I love using it for keyword jacking. Here are 2 ways you can use this
tool in just a few min:
1. Easy Wins Method: Put in your website URL. Under Organic Research on the left, click positions. See what you’re ranking for on page 2, re optimize your pages or add links (internal or external) to boost your rank.
2. Keyword Jacking Method: Get your competitors
domains and run a keyword report on them. Sort the
report by kw volume, jack their keywords and either
add them to your existing pages or build out new
Quickest keyword tool ever! This will show strength values that come from majestic (TF & CF) & Unique linking IPs for the top 10 results, as well as PR. Awesome.
You can use this in combination with all the keyword ideas you got from Semrush
Hoth keyword Research Tool
This is basically a free version of SEMRush – Just put in a seed keyword and it will give you all kinds of variations as well as traffic, CPC, and more
Answer The Public
Ahref keyword explorer
Ahrefs has come a long way and they just released their new keyword explorer. This has some interesting features that other tools don’t have like the “also rank for” feature
Another very popular keyword suggestion tool.
OnSite SEO Tools
Yoast WordPress plugin
Hoth Free Seo Analyzer
Get a quick on page audit for your site, for free!
Google PageSpeed Insights
See how fast your website loads and how you can improve it.
Google Mobile Friendly Test
See if Google considers your website mobile friendly
Backlink Analysis Tools
You can check the backlinks of any site with these tools. I use them for all of the
1. Overview of what’s going on with a site (any anomalies etc)
2. Checking for over-optimization
3. Checking competitors to see if they have any good links or to replicate their links
4. Doing general research on domains
That all being said, these 3 tools do about the same thing but each one has strengths & weaknesses. Here’s what I think about all 3:
Open Site Explorer.
Best for determining websites trust / Strength.
MOZ Bulk Domain Checker for Google Docs.
Want to check a bulk group of domains? With this easy
tool, you can throw a bunch of domains into a Google doc
and quickly get the moz DA / PA for them
Link Building Tools
Guest Post Tracker
A very highly rated outreach tool. You can use this to score guest posts, submit to link roundups and more.
Link Building Services
Point Blank link building Strategies.
SEO Analytics & Tracking
Fresh Metrix (Rank Tracking) :
Serpbook (Rank Tracking):
Local Specific Tools
WhiteSpark Local Citation Finder:
This is the industry standard tool and it’s awesome.
Basically, you can drop in your main kw and city, it will go
out and find your competitors and see what citations they
have, rank the citation sources by DA (Domain Authority)
and show you which ones you are missing. This is the
tool we use in HOTH Local.
Local SEO Checklist:
Rich Snippet Validator (Google):
Validate that rich snippets are working on your local site.
Local SEO Quick Check (Moz):
Free Review Montioring:
This will monitor your reviews, and you can track reviews of your competition.
Local Citation Audits & Custom Citation Building:
Doing local the right way. No cookie cutter solutions.
Every campaign is customized and researched. As close to push-button local as you can get.
Citation Cleanup Service.
Ultimate Guide to Google Update History
All of the Google updates + what really happened + case
Removeem Anchor Text Over Optimization Checker
Link Research Tools
The industry standard in checking for toxic links. Be
careful though, this tool likes to classify links as toxic
even if they are not. Use this as a baseline but judge each